
FORTIS CAPITAL
Fortis Capital is a privately owned leading non-bank lender specialising in property finance nationwide.
Fortis Capital provides fast, flexible funding for property transactions, including site acquisition, residential and commercial development, bridging and commercial property finance.
CREATIVE SERVICES
Creative Direction
Brand Identity
Instagram strategy and template design
Website Design
CREATIVE DIRECTION
For Fortis Capital, we began with the brand icon, researching ways to best represent the strong, steadfast and courageous meaning of the word FORTIS. We landed on a monogram of the letters F and C where you can see the letter F has been tilted on itβs side and customised to appear like a mountain. To strengthen this, a motif of mountain imagery has then been carried through the branding which also symbolises financial growth, determination and success. To complement the brand icon, we have gone for a clean cut and modern logo that looks professional, trustworthy and is easily recognisable.
BRAND VALUES
Trust
Confidentiality
Passion
Kind Words from Jono
Leah has been instrumental in the successful launch of our business. Leah listened to our requirements, offered great advice throughout the creative process, and was patient with us as we fine-tuned the final design of our website and marketing material. We're extremely happy with our website and brand and wouldnβt hesitate to recommend Leah to anyone considering her services.
A DIRECTOR OF FORTIS CAPITAL www.fortiscapital.co.nz
