WANT TO KNOW HOW TO BECOME A FREELANCE GRAPHIC DESIGNER?
Freedom, creativity and a life lived on your terms awaits.
It’s time to make your move!
Spoiler alert: you can do it ;)
LIVE LIFE ON YOUR TERMS
WORK FROM ANYWHERE
FLEXIBILITY AND FREEDOM
SCREW THE MAN, BE YOUR OWN BOSS
LIVE LIFE ON YOUR TERMS WORK FROM ANYWHERE FLEXIBILITY AND FREEDOM SCREW THE MAN, BE YOUR OWN BOSS
Dreaming of quitting your 9-5 job and going out on your own?!
Chances are some of these thoughts have crossed your mind…
My design skills are solid, but I have no clue how to run a business…
I’m already freelancing but like…am I doing this right?!
What do I charge? How do I present my work? How do I find clients? How do I go full time?
Arghhhhh another day of boring, uninspiring graphic design work…kill me now
The imposter syndrome is real, there’s no way I can actually do this…is there?
Travel life is calling my name, but how am I supposed to travel on 4 weeks annual leave?
I’ll be my own boss one day… just gotta wait till I’ve got ‘boss level’ confidence
As soon as the freelancing seed is planted in your mind, there’s an exciting pull towards all the possibilities that come with creating a career and lifestyle that truly lights you up.
BUT THERE’S ALSO A BIG, SCARY SHADOW TAPPING ON YOUR SHOULDER EVERY 5 MINS — REMINDING YOU THAT YOU DON'T HAVE THE CONFIDENCE OR KNOWLEDGE TO MAKE IT HAPPEN. YET.
I’m not a mindreader, but I have been in your exact situation…so believe me when I say all the confusion & second guessing is real. I hear you!
KIA ORA, LEAH HERE!
Lead Designer & Director at Sylvia Creative
I’m an adventure-loving soul with an obsession for all things design. I’m also an example of someone who's walked this road before…gone through design school, worked for the man, quit my job to travel the world & launched a freelancing business while doing so.
Wanna know the secret?
There isn’t one, besides the drive to keep improving (annoying right?).
But something I’ve learned from building my own brand over the past 6+ years is that being a successful freelance designer is less to do with your technical skills, and more to do with your business skills.
It’s about getting the right foundations, systems and client processes in place. Because once you’ve nailed those, everything seems to click.
If only there was a course that packaged up all of this essential knowledge and delivered it in a fun, fresh and easy-to-follow format?!
INTRODUCING
YOUR SHORTCUT TO BOSSING LIFE AS A FREELANCE DESIGNER & STARTING YOUR OWN GIG WITH CONFIDENCE
Freelance Untangled is here to give you everything you need to make the leap from where you are now to where you want to go.
You’ll get a solid understanding of what freelancing actually entails, actionable steps for getting started and running your own freelancing business and support from a mentor who’s been there, done that, and genuinely wants to see you succeed (that’s me!)
BECAUSE LEARNING HOW TO DESIGN IS ONE THING — BUT RUNNING A SUCCESSFUL BUSINESS IS ANOTHER BEAST ALTOGETHER.
That’s why Freelance Untangled is here! To bridge the gap between theory and practice.
Here’s what you’re in for
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15+ HOURS OF DIGESTABLE VIDEO CONTENT
You won’t be given a boring document and sent on your merry way. The course content is presented in a way that designers learn best — think bite sized video tutorials (that look cool AF), a downloadable workbook, LOADS of actionable steps and bonus masterclasses with 3 industry pros!
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8 MEATY MODULES
Over the course of 8 modules, you will learn everything you need to know about taking on the world as a freelancer — including key steps within the client journey. You’ll then get directed to the 80 page workbook to action your learnings as you progress through the course.
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REAL TEMPLATES AND PROCESSES
You won’t see a generic resource in sight. Instead, you’ll get direct access to the tools, strategies, templates and processes I use in my own business daily — the same ones that have helped me land $10k+ clients & scale Sylvia Creative to a 6-figure business.
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SELF-PACED OVER 6 MONTHS
Once you sign up, the modules are drip fed weekly (you’ll work through them one by one) to keep you on track. Yay for more fun and less overwhelm! While you may find 2 months is plenty, the content is accessible for a full 6 months — which gives you heaps of time to revisit areas you need extra support in, while growing your freelancing business at the same time! Absolute win.
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A COMMUNITY THAT HAS YOUR BACK
The Freelance Untangled Facebook group (which you’ll have lifetime access to!) offers a safe and uplifting space to ask questions, share your progress and connect with other designers who are going through the same freelance challenges and triumphs as you.. You can also expect ad-hoc live Q&A calls with me too, giving you the opportunity to pick my brain on absolutely anything.
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OPTIONAL 1:1 MENTORING WITH ME
When you sign up you’ll have the option of adding 3x 1:1 mentoring sessions with me. This is where you can take full a)dvantage of my expertise and experience as someone who has walked this road before you. My brain is 100% focused on your personal situation during these sessions — they’re designed to bring added clarity, direction and accountability to help you reach your goals faster.
By the end of our time together…
You’ll feel much more clued up on ‘how this whole freelancing thing works’ and have the confidence to offer your unique services to the world, grow your client base, overcome fear & officially run your own business!
Wondering what this *actually* feels like? Here’s what some founding students had to say…
Meet your Modules
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What Freelancing is
The perks of Freelancing
What it takes to be a Freelance designer
Day to day management of my design business
Project management software
Tips for Freelancing from home
How to transition from part time to full time Freelancer
Traveling while Freelancing
BONUS MASTERCLASS WITH BISOU CREATIVE…HOW TO MANAGE YOUR BIZ LIKE A BOSS WITH NOTION
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Defining your WHY
Creating a business plan
Goal setting
Business ducks in a row (what you actually need to do)
How to set up your emails
How to set up a folder structure for your design WIP
Designing your logo
Fine tuning your services
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The whole point of a portfolio and WHY digital is better
What platform to use
What to include in your portfolio
Passion projects - why they matter
How to present your portfolio
Project Mockups
Beautiful Graphics
Brand Photography
Tying everything together
Maintaining your portfolio
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What’s the tea on pricing
Why design is so expensive
My pricing journey - beginning to now
How to price yourself
Different pricing models
Situations where you can charge more
Raising your rates
Pricing truth bombs
How to feel worthy of your rates
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What clients actually care about
Client red flags to watch out for
White label services and how they help your business
How to find clients
How to diversify your income
Feast & famine + how to manage it
Website must haves to help you attract new clients
Example of my clients won vs. lost for 2022
BONUS MASTERCLASS Q&A WITH KRISTY FROM PINK PONY CREATIVE
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Pre-selling
Client onboarding process - from client enquiry to securing the client
Sales calls
How to invoice clients
Project Proposal
Welcome pack
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Defining branding terminology
What is the design process
Client questionnaire / strategy session
Research & analysis
Creative strategy & moodboard
Design phase
How to present branding concepts to clients
Refinement phase
Additional collateral
Brand guidelines
What to include in your final file export
Client off-boarding process
BONUS MASTERCLASS ON BRAND STRATEGY WITH SOUTH CO. STUDIO
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Cultivating a growth mindset
Dealing with imposter syndrome
Roadmap to overcome creative block
How to manage unhappy clients
Self-care practices you can implement today
My favourite wins and fails in business
10 day Instagram challenge
How to overcome fear and gain confidence in your business
Bonus Masterclasses
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Kristy from Pink Pony Creative
Q&A session; Unleash Your Creativity and Utilise Social Media to Build Your Dream Design Studio!
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Cahlia from South Co. Studio
Demystifying Brand Strategy and the Mindset Blocks that stop us from stepping into our role as a Brand Strategist
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Imogen from Bisou Creative
How to Manage your Business like an absolute BOSS with Notion
Is freelancing *really* that good?
Let me be clear — working for yourself is not the easiest gig in the world, but once you start gaining momentum, the opportunities are endless.
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Live and work on your terms
Maybe you want to balance work & mum life without burning out. Maybe you want to spend 6 months of the year travelling. Maybe you want to spend every Friday by the pool with a chilli marg in hand. Whatever the motivation — freelancing offers unrivalled flexibility so you can live the lifestyle you want.
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Work on projects that light you up
Life is just too short to work on boring projects or be in a role that doesn't inspire you. Us creatives have a need to explore… to make… to create. Working for yourself gives you full control over the work you take on, and the work you say ‘thanks but no thanks’ to. This is a powerful way to honour your mental health and career simultaniously.
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Uncapped earning potential
When you’re the boss, every hour you put in is investing back into you. The better your skills and experience, the more valuable you become to your clients and you can charger higher rates for this! If you’re willing to put the work in, absolutely anything is possible. A 10k client? 6 figures a year? IT’S ALL POSSIBLE when you’re your own boss.
FULL
COURSE
$1999 NZD
PRICE INCLUSIVE OF GST
✿
Pay in full save $200 NZD
✿
Or pay in 6 monthly instalments of $367 NZD
✿
8 core modules
3 bonus masterclasses
Private Facebook group for life
80 page workbook
Project proposal template
Creative Strategy & moodboard template
Brand concept presentation template
Brand guidelines template
Additional resources
Immediate access for 6 months upon sign up
✿
Your investment
FULL COURSE PLUS
3X 1:1 MENTORSHIP SESSIONS
$2699 NZD
PRICE INCLUSIVE OF GST
✿
Pay in full save $200 NZD
✿
Or pay in 6 monthly instalments of $483 NZD
✿
x3 45minute 1:1 mentorship sessions
8 core modules
3 bonus masterclasses
Private Facebook group for life
80 page workbook
Project proposal template
Creative Strategy & moodboard template
Brand concept presentation template
Brand guidelines template
Additional resources
Immediate access for 6 months upon sign up
✿
PS: Once you’re selling your design services for $2000, you will have paid off this course with ONE client project (ummmm how good is that?!) — and it’s my goal to help get you there in the next 6 months.
FREE WEBINAR TRAINING
How to go from fledging to FLAWLESS freelancer
LET’S RECAP REAL QUICK
You + Freelance Untangled are a match made in creative heaven if:
You’re dying for some mentorship from someone who’s walked this road before and knows the ins and outs
You're already freelancing but you're constantly asking yourself “am I doing this right?!”
Client enquiries are coming in, but you’re so unsure of your pricing and processes that you’re holding yourself back from taking things to the next level
You've been wanting to go freelance for years, but get overwhelmed with where to start
You’re ready to commit, to change up the game, to be your own boss and to start living life on YOUR TERMS!
You already know how to design (maybe you’re a junior graphic designer / doing a graphic design internship / have been working for the man for what feels like forever)
You have a tendency to type ‘NZ freelance jobs’ into Google and then close your browser *immediately* due to imposter syndrome
You want to go traveling but don’t want to miss out on those important career building years. Well guess what?! You can do both!
You want some other design pals who are facing the same challenges and triumphs as you are!
Working for yourself isn’t easy — you have to REALLY want it — but I promise it’s 1000% possible
By the time you’ve finished the course, you’ll be able to:
Ask the right questions to set your projects up for success
Understand where to find graphic design work & what to include in your portfolio to win dream clients
Confidently take a client through the creative branding process
Define your ‘why’ and your big picture goals
Set your pricing for graphic design work (and start charging your worth!)
Understand the entire process of working with a client (from finding & securing new business through to how to present graphic design work)
Lean on your new biz friends for support
Start your own gig with confidence!
FAQs
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Nope (that’s one of the perks of freelancing, right?). All you need is some self motivation and reliable WIFI.
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Hell yes! Not only is my mug/voice taking you through the video content, you’ll have unlimited access to my brain via the Facebook page where you can ask me anything. There’s also the additional 1:1 mentorship sessions, which are a great option for those who want super personalised, hands-on help and extra accountability.
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We have designed Freelance Untangled with brand designers in mind but the focus is more on the elements of running a freelance design business, rather than a specific type of design. So whether you want to specialise in packaging, branding, or graphic design in general, you can apply what you learn to any other areas of these areas.
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No. This course is for designers who are already skilled in their craft, but lack the knowledge/confidence to turn their skills into a business. So to really benefit from this course, you must be proficient with Adobe Creative Cloud.
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Due to the nature of Freelance Untangled being a digital product, we unfortunately won’t be able to offer refunds. If you have any worries or questions at all about whether it’s the right fit, flick me an email here and we’ll figure it out together!
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6 months should be ample time to move through Freelance Untangled. Any longer and your motivation to take action may slip! In saying that, I understand shit happens, so you can flick me an email HERE and we can figure it out together!
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Everything is available through your client portal login on a course platform called Teachable. The content is released in steps — so you’ll start with Module 1, and once that’s completed, Module 2 will become available and so on. This is to help keep you on track, and to ensure the content isn’t overwhelming.
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You will be asked to set up an account with Teachable right away then you’ll be directed to the curriculum where you can get started — It’s all super straightforward.
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You’ll have access for 6 months, so you can learn at a pace that feels achievable (whether that’s taking the full 6 months or going through everything twice!).
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100% yes! If this is the first real investment in your freelancing career, it’s bound to feel a little scary. I had exactly the same ‘holy crap’ moment when I did my first course, but you know what? I committed fully to the experience, and got some pretty big results. If you dream of clients paying you 2…3…5+ thousand dollars for your services one day, you’ve got to be willing to invest in yourself too. In saying this, the great thing about Freelance Untangled is that it’s an evergreen course, meaning you can start whenever the time is right for you.
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This course is specifically designed for graphic designers only. This is so that we can ensure we can get really specific on our topics and learnings
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Unfortunately not at this stage but keep checking back as this may change in the future.
Help - I’ve got more questions
✿ I love questions ✿
ONE MORE TIME FOR THE PEEPS IN THE BACK
Your investment
FULL
COURSE
$1999 NZD
PRICE INCLUSIVE OF GST
✿
Pay in full save $200 NZD
✿
Or pay in 6 monthly instalments of $367 NZD
✿
Immediate access for 6 months upon sign up
FULL COURSE PLUS
3X 1:1 MENTORSHIP SESSIONS
$2699 NZD
PRICE INCLUSIVE OF GST
✿
Pay in full save $200 NZD
✿
Or pay in 6 monthly instalments of $483 NZD
✿
Immediate access for 6 months upon sign up