INSIGHT EQUITY
Insight Equity is a bespoke commercial property consultancy and asset management company.
Offering a personable, fresh and innovative approach to asset management, Insight Equity provides a one-on-one tailored service to our clients ensuring their portfolio values are maximized to full potential and empowering landlords and tenants to grow their business or portfolio.
CREATIVE SERVICES
Creative Direction
Brand Identity
Print and Digital Collateral
Website Design
CREATIVE DIRECTION
We really wanted Insight Equity to look high end and professional to purposefully reflect the directors years of experience in the industry and ultimately gain the trust of its people. We achieved this through the simplistic typography of the logo, the strategic use of white space and the minimalist brand icon which is a monogram of the letters βI and Eβ in the shape of a house. The overall tone of the brand needed to feel reliable, transparent and loyal while still being personable, open-minded and empowering and our strategic colour palette really embodies all of this through the use of greens, often associated with wisdom, understanding and growth and a contrasting pop of burnt orange. Carefully chosen, high quality and clean brand imagery of buildings and interior spaces helps elevate this brand and take it to the next level.
BRAND VALUES
Integrity
Transparency
Reliability
Commitment
Consistency
Kind Words from Grace
Leah has been incredible to work with over the last two years. She continuously delivers amazing work and always produces collateral in line with the brief provided. Not only is Leah incredibly skilled in design but she is always so friendly and easy to work with.
We cannot recommend Leah enough
A DIRECTOR OF INSIGHT EQUITY www.insightequity.co.nz
