JOSEPHINE THE LABEL
Josephine, a progressive and contemporary women's wear brand from New Zealand.
The brand ethos blends sophistication with a touch of quirk. Josephine aims to empower women with timeless pieces that exude confidence, individuality and modernity.
CREATIVE DIRECTION
For Josephine, it was all about the art of understated sophistication, while infusing a touch of quirk into the Branding. The serif typography in our logotype is graced by an italicised letter βnβ, representing Individuality, a core brand value. The muted, natural colour palette sets the stage for Josephines curated garments, while a vibrant pop of orange is used carefully bring energy to the label. The brand emblem was created to represent the delightful quirks found in each garment that catch the eye and spark intrigue, subtly weaving the letter "J" into its design as well.
BRAND VALUES
Responsibility
Honesty and Transparency
Inclusive of all Customers
Creativity
Individuality
Kind Words from Lucy
Weβve had the pleasure of collaborating with Leah, to bring our branding vision for our fashion label Josephine to life. Leahβs expertise and creativity have been instrumental in developing all aspects of our brand identity, from crafting a captivating logo to designing visually stunning marketing materials. Thank you Leah, you have exceeded our expectations. We are incredibly grateful!
DIRECTOR OF JOSEPHINE www.josephinethelabel.com
